April 24, 2017

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It’s time to ditch our bad email marketing habits. So the first step is to acknowledge them, right? If you’re working in any sort of office, chances are pretty good that your inbox is full of digital flotsam and jetsam — rows and rows of automated messages with subject lines like “10 Ways to Spruce up a Dreary LinkedIn…Continue Reading…

April 14, 2017

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It’s obvious that there’s a lack of authentic photos and videos when it comes to women at work. So during our #LadyBoss contest this March, over 160 dedicated women made their mark and started to change that. We asked working women around the globe to submit candid shots and work selfies. Here’s just a few snippets of what…Continue Reading…

March 29, 2017

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No matter what you think of her or her family’s empire, Instagram’s de-facto queen is 19-year-old Kylie Jenner. Boasting just over 90 million faithful followers, the starlet is often the number one choice for brands trying to rake in mountains of customers — whether that be FitTea, a brand that touts itself as a miracle weight loss and…Continue Reading…

March 13, 2017

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If you’re a seasoned business owner or entrepreneur, you’ve probably tried your hand at a little bit of white labeling — a product or service you claim that’s actually manufactured by another business. Note the word “service” here. White labeling goes further than shampoos, keyboards or the Costco-sized boxes of off-brand food in your pantry. The term also applies…Continue Reading…

March 10, 2017

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If you’re a journalist, media professional or avid reader of news, entrepreneurial journalism is likely a blip on your radar already. Journalism has always embraced revolutionary ideas — anything that will contribute to better, more authentic storytelling is embraced with open arms. But in America’s shifting media landscape, the future (and even survival) of journalism will depend on…Continue Reading…

March 09, 2017

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We know, we know. Unless you’re a statistician or were the teacher’s pet in your high school math class, mining data, laying it out on graphs or spreadsheets and crunching numbers might not thrill you out of your seat. But if you want to see growth, engagement and tune into your audience — and we’d like…Continue Reading…

March 03, 2017

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On social media sites, the aim is to share — share our feelings, our thoughts about the world, the photos we take or things we’re looking forward to. It’s a powerful way to connect with others, even if they happen to be at the opposite end of the world. This opportunity has changed life as…Continue Reading…

February 28, 2017

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You discovered the perfect photo on social media, reached out to the photographer and licensed it. Sure — you may have a new photo in your visual arsenal — but this is where your journey with influencer marketing truly begins. Exciting stuff, right? Past this point, it can be pretty tough to choose how you’ll use the photo. If you’re…Continue Reading…

February 24, 2017

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If you’ve been following our trail on Instagram, Facebook or Twitter (thank you, faithful social media followers), you probably were wondering about the intense excitement of companies after pitching at 500 Startups’ Demo Day on February 15th. Scopio was lucky enough to graduate from 500 Startups’ seed program with the rest of Batch 19, a collective of 44 diverse startups solving…Continue Reading…

February 22, 2017

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Wall Street’s newest artistic addition — the “fearless girl” statue — reminds us to remember the impact of women, even in the face of adversity. On that note, let’s pause for a minute and think of all the ways women have impacted the world. Where would we be without their intellect, bravery or contributions? Here at Scopio,…Continue Reading…