August 16, 2017

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If you’ve been researching how to use Instagram for marketing, you’ll see that the answer isn’t all cut-and-dry. There are about a million different ways to customize an Instagram marketing strategy to your brand, from posting engaging stories to developing your own hashtags or faithful base of followers. But one of the most effective Instagram marketing strategies…Continue Reading…

August 09, 2017

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It’s no simple feat to run a global social media campaign, even if you have the UN Environment Programme’s resources at your disposal. Using Scopio’s visual marketing , here’s how the UNEP curated the world’s largest live UGC gallery of nature — sans the stress.  The savviest marketers and advertisers know that social media is invaluable…Continue Reading…

July 19, 2017

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With the rise of Instagram (and other photo sharing platforms), mouthwatering food photography is just a few taps away. So if you’re wondering how to get similar shots, keep these tried-and-true food photography tips in mind. Have you ever prepared and photographed a delicious meal, only to get a snap of unsightly goop rather than the mouthwatering photo you…Continue Reading…

July 11, 2017

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In the internet age, attention spans are short and new content is a constant, meaning that it’s easier than ever to get lost in the mix. Fortunately, we can use this to our advantage, harnessing authentic user-generated visuals to increase brand engagement. Hone in on this by using Scopio’s visual marketing platform to publish UGC galleries…Continue Reading…

July 06, 2017

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Can pictures of Cuba be a way to bridge peculiar political or cultural gaps? Video producer Jon Anderson weighs in on his two trips to Cuba and photography and videography as forms of storytelling. Cuba is around 100 miles away from Florida. But for a staggering number of Americans the Caribbean island remains shrouded in secrecy, conjuring up images…Continue Reading…

June 29, 2017

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Want fans on social media to keep up with your posts, start conversations around your brand and share these experiences with friends and family? This kind of engagement might sound too good to be true, but earning these results is as simple as running a photo contest with the right tools. Here’s one that you’ll need to make…Continue Reading…

June 15, 2017

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As the art form becomes more commonplace, more people are wondering how to make a cinemagraph. Here’s a comprehensive beginner’s guide to isolating a moment sans fancy editing software. Somewhere in the strangely dreamy land between a photo and a video lies the cinemagraph. Some call it a smoothly looping photo or GIF, and others view it…Continue Reading…

June 12, 2017

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Scopio’s team is proud to have partnered with the Missouri School of Journalism to produce community-centered content in the Spring 2017 semester. Here’s why (and how) user-generated visuals can help news outlets ramp up community engagement and spark long-lasting partnerships. Listening to your community is step one when you’re reporting at a local paper. How…Continue Reading…

May 18, 2017

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“Every strip of ticket and every stamp on the passport entail a story,” TraveLibro declares. “We want to listen to yours and tell some of ours.” TraveLibro — a social platform that began as a seed of an idea in 2013 and launched in 2017 — is a way for social media influencers to capture and post travel…Continue Reading…

May 12, 2017

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Imagine that you’re attending a local event celebrating Earth Day. Like most tech-savvy folks, you take your smartphone out of your pocket every once in awhile to snap a photo of something great, beautiful or memorable. After the event was over, you upload a shot of an interesting vendor to your Instagram feed, adding a…Continue Reading…