November 29, 2017

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Trying to be more human (or appeal to a wider crowd)? User-generated images should be a huge part of your branding. But there’s more to the process than just posting them straight onto your social media feeds or website. Pixc‘s Rachel Jacobs shares some insight on how to retouch them for maximum impact. Brands have to strike a…Continue Reading…

November 17, 2017

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Scopio is working with an image company to source brilliant photos taken with their cameras. Their goal? To show off your great snapshots on their feeds. Currently, they’re looking for images from these cameras: Olympus OM-D E-M10 I, Olympus OM-D E-M10 Mark II , or Olympus OM-D E-M10 Mark III To create a library full of photos from these high-quality cameras,…Continue Reading…

November 10, 2017

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Using great photos of products and packaging is a brilliant way for brands to build up their identity, tell a story and reel in target audiences. But whether you’re a brand selling your wares or a dedicated fan who wants their product photography to be noticed, you don’t really need über-fancy equipment to capture the…Continue Reading…

November 02, 2017

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Technology has created a world where we can watch people visit amazing places around the globe every second of the day. But how do we truly experience those journeys in a way that’s wholly our own — a truly local experience? Read up on these tips from Riley de León, Head of Marketing and Growth…Continue Reading…

September 29, 2017

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Besides polishing up our dashboard, Scopio is building a site where companies can purchase images without the usual stock photo subscription — an a-la-carte image marketplace, if you will! As some of you know already, our mission is to replace unrealistic stock photography with images that are more authentic. A commitment-free photo model doesn’t just make it easier for…Continue Reading…

September 19, 2017

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With the role of social media shifting faster than we ever thought possible, no marketer can be an expert 100 percent of the time. Learning and adapting — whether that’s to a changing audience, platform update or new functionality (hello, Facebook Live!) — are huge parts of the job, and any marketer is happy to…Continue Reading…

September 04, 2017

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A simple Google search for digital marketing best practices will pull you in all different directions, but advice from these pros is sure to set you off on the right path.  Go ahead — switch up your strategy! Facebook, Twitter, LinkedIn, and countless other social sites boast that you can use them to earn customers…Continue Reading…

August 29, 2017

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In today’s digital world, it’s far too easy to become a “faceless” brand. Thankfully, there are a few ways to avoid this. Publishing authentic photos and videos is one. Using a humanizing logo is another, whether your brand’s design features a full-blown figure or just a humanoid shape. 99designs‘ Kelsey Bryant rounded up 28 inspiring logo designs with a human element…Continue Reading…

August 16, 2017

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If you’ve been researching how to use Instagram for marketing, you’ll see that the answer isn’t all cut-and-dry. There are about a million different ways to customize an Instagram marketing strategy to your brand, from posting engaging stories to developing your own hashtags or faithful base of followers. But one of the most effective Instagram marketing strategies…Continue Reading…

August 09, 2017

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It’s no simple feat to run a global social media campaign, even if you have the UN Environment Programme’s resources at your disposal. Using Scopio’s visual marketing , here’s how the UNEP curated the world’s largest live UGC gallery of nature — sans the stress.  The savviest marketers and advertisers know that social media is invaluable…Continue Reading…