September 19, 2017

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With the role of social media shifting faster than we ever thought possible, no marketer can be an expert 100 percent of the time. Learning and adapting — whether that’s to a changing audience, platform update or new functionality (hello, Facebook Live!) — are huge parts of the job, and any marketer is happy to…Continue Reading…

September 08, 2017

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Could these St. Louis startups make the region into the next midwestern hub for entrepreneurship? As St. Louis’ innovation community grows, it seems all the more possible.  For most folks, the word “startup” will conjure up images of a scrappy, young entrepreneur in a well-known city or region — think New York or Silicon Valley….Continue Reading…

September 04, 2017

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A simple Google search for digital marketing best practices will pull you in all different directions, but advice from these pros is sure to set you off on the right path.  Go ahead — switch up your strategy! Facebook, Twitter, LinkedIn, and countless other social sites boast that you can use them to earn customers…Continue Reading…

August 29, 2017

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In today’s digital world, it’s far too easy to become a “faceless” brand. Thankfully, there are a few ways to avoid this. Publishing authentic photos and videos is one. Using a humanizing logo is another, whether your brand’s design features a full-blown figure or just a humanoid shape. 99designs‘ Kelsey Bryant rounded up 28 inspiring logo designs with a human element…Continue Reading…

August 16, 2017

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If you’ve been researching how to use Instagram for marketing, you’ll see that the answer isn’t all cut-and-dry. There are about a million different ways to customize an Instagram marketing strategy to your brand, from posting engaging stories to developing your own hashtags or faithful base of followers. But one of the most effective Instagram marketing strategies…Continue Reading…

August 09, 2017

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It’s no simple feat to run a global social media campaign, even if you have the UN Environment Programme’s resources at your disposal. Using Scopio’s visual marketing , here’s how the UNEP curated the world’s largest live UGC gallery of nature — sans the stress.  The savviest marketers and advertisers know that social media is invaluable…Continue Reading…

July 19, 2017

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With the rise of Instagram (and other photo sharing platforms), mouthwatering food photography is just a few taps away. So if you’re wondering how to get similar shots, keep these tried-and-true food photography tips in mind. Have you ever prepared and photographed a delicious meal, only to get a snap of unsightly goop rather than the mouthwatering photo you…Continue Reading…

July 11, 2017

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In the internet age, attention spans are short and new content is a constant, meaning that it’s easier than ever to get lost in the mix. Fortunately, we can use this to our advantage, harnessing authentic user-generated visuals to increase brand engagement. Hone in on this by using Scopio’s visual marketing platform to publish UGC galleries…Continue Reading…

July 06, 2017

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Can pictures of Cuba be a way to bridge peculiar political or cultural gaps? Video producer Jon Anderson weighs in on his two trips to Cuba and photography and videography as forms of storytelling. Cuba is around 100 miles away from Florida. But for a staggering number of Americans the Caribbean island remains shrouded in secrecy, conjuring up images…Continue Reading…

June 29, 2017

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Want fans on social media to keep up with your posts, start conversations around your brand and share these experiences with friends and family? This kind of engagement might sound too good to be true, but earning these results is as simple as running a photo contest with the right tools. Here’s one that you’ll need to make…Continue Reading…