Practically everyone uses social media today, which has created some major opportunities for news organizations — as well as one huge problem. Social media, like every great trend, isn’t just a niche interest anymore for the young and hip. It’s now an everyday phenomenon that everyone and their grandma knows about. For the most part,...Continue Reading...
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Instagram is one of the most popular social media networks around, so be sure to take advantage of everything it has to offer your brand as a tool for smart digital marketing. How often do you see someone pull out their phone and start taking pictures? Now that just about everyone has a smartphone (market penetration...Continue Reading...
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No matter the quality of content that professional organizations churn out, it will never have as big an impact as the content that actual users generate. As the old saying goes, if you can’t beat ’em, license their photos, right? News organizations, brands, companies and nonprofits have spent many a painstaking hour trying to crack...Continue Reading...
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Who We Are and What We Do What is Scopio? Hello! We’re Scopio, a search engine and licensing platform for trending images and videos on social media. We offer businesses a way to license photos with customizable messages and build libraries of visual user-generated content. Subscribers usually use Scopio to search for images posted on...Continue Reading...
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As a nonprofit, you’re not exactly selling a product or service, but you do need to sell your audience on the importance of your mission. For that, you need a marketing campaign — and properly utilizing social media is essential to any campaign’s success. The modern consumer is constantly bombarded with targeted messaging, and nowhere...Continue Reading...
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